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Tech not for Tech’s sake

Here at the North American Conference for Jewish Day Schools, we’re being introduced to the importance of technology in reaching our kids. But it can’t just be about the technology to make things current and cool, it has to be about mastering the capabilities  for what we want to accomplish.  So, we are fine with talking twitter and  facebook, but are we capitalizing on each? Are we hiring social media managers who can maximize these tools?