Who cares about your organizational integrity? We are witnessing the highly valued currency of connection in many organizations, especially non-profits. This is so because non-profit organizations have the most to gain from a consistent and loyal donor/customer (hereafter named d/c) base. When resources are thin, the value of customer retention is at a premium. Yet, despite the rash of open positions titled “Engagement Coordinator”, “Director of Donor Outreach”, or “Membershi

Long-term or Short-term: Pick one Marketing and Selling. Terms that were not very much used in the Jewish community just a few short years ago, let alone in the field of Jewish education. So what happened? Well, the reality is that people are not flocking in droves to ‘join’ synagogues, or sign up/pay for Jewish education experiences. David Bryfman, Director of the New Center for Collaborative Leadership, gave a talk about the downside of offering “free” in the Jewish marketp

Jewish communal organizations have been in consumer mode for some time.  As individuals progressively decrease their involvement in traditional Jewish organizations (synagogues, Jewish Federation, volunteer groups) programmatic initiatives proportionately increase in an attempt to figure out just the right mix to draw people in. Sometimes those programs flaunt the ‘fun’. Figuring out what consumers want and providing them with a great service at a great price is what business

The world in mosaic tiles, courtesy of Genista. I recently visited a blog on manufacturing (not my usual topic for browsing) because it featured information on a study of 7000 teens worldwide conducted by the McCann Worldgroup, a leading global marketing communications company. I was immediately intrigued.  Wow, this organization (even if for marketing and branding purposes) decided to put a whole lot of effort into surveying teens and the importance they place on values. Thi